![]() and a growing number of options of audio on demand.Īnd now video. JIM LEHRER: You can download audio versions of our reports. Users can download personal music play lists, so-called podcasts of news and information, including the NewsHour. As the technology has improved, the choices have grown. Gold-medalist Hannah Teter listened to her boyfriend's band as she hit the slopes.Īnd many new car stereos now come iPod-ready, a smart way to drive your iPod, as the promoters boast. It's a phenomenon that's been growing since apple's iPod, the most renowned of the so-called MP3 players, first hit the technological stage in 2001.Īt the recent Winter Olympics, it seemed no hip snowboarder could be caught competing without one. JEFFREY BROWN: It's the invasion of the pod people, the iPod people, those folks passing you with the buds coming out of their ears. ![]() Senior Correspondent Jeffrey Brown reports on its technical and cultural impact. Apple's IPod a Technological, Cultural PhenomenonĪpple's iPod has become a technological phenomenon tha has been growing since it first hit store shelves in 2001. ![]()
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